There's nothing Noble
about caging hens.
Noble Foods Cruelty
"Concern for bird welfare runs throughout Noble’s activities"
Noble Foods is the UK's biggest egg producer. They do everything from milling the feed and breeding the chicks, right through to slaughtering and exporting the carcases of ‘spent hens’. They produce 60 million eggs a week both for their own brands — Happy Eggs Co, Big & Fresh, Posh Birds and Eggs for Soldiers - and for retailers to sell under their own brand labels.
Noble Foods claim that “animal welfare is at the cornerstone of everything [they] do”, that “Concern for bird welfare runs throughout Noble’s activities” and they proudly showcase the steps they take to improve welfare for some of their hens. But, they’re very quiet about one significant part of their business. 38% of hens farmed for Noble Foods (that’s around 4.3 million individuals) spend their lives crammed into cruel cages. They’ll never feel grass between their toes, or enjoy the sun on their backs.
The team at Noble Foods know better than most how sensitive and intelligent hens are. Commenting under the Happy Eggs Co free range brand they said “if hens are as clever as we believe, it is even more important that we provide them with the environment that reflects and nurtures their mental agility” and “playtime is integral [to] the emotional and physical development of [...] hens.” What makes the hens Noble Foods keeps in cages any different? Do they not have the same needs, the same desires and the same capacity to suffer?
If animal welfare really IS at the cornerstone of everything Noble Foods does, it’s time for them to publicly pledge to eliminate cruel cage systems from their entire supply chain.